Ci360

"Terrárium" es una acción de Volkswagen en la Terminal 1 del Aeropuerto de Barcelona para presentar el Nuevo Touareg de la mejor manera: en su territorio. Para ello, un gran equipo de diseñadores, veterinarios y cuidadores construyeron un espectacular terrario. El resultado: un espacio salvaje en medio del aeropuerto habitado por serpientes y el Nuevo Touareg.

El cuidado de los animales, su alimentación y el acondicionamiento del terrario son supervisados por el Centro Profesional Animal S.L. y la Clínica Veterinaria Exòtics, garantizando en todo momento su correcta adaptación.

Problem: Make women look beautiful in ID snapshots. Around the world ID snapshot tend to be ugly. For this reason showing documents and ID photos is always embarrassing. Especially for women, who despite all their vanity must cope with this problem.

Solution: Koleston, a brand of beauty that is concerned about women's self esteem, did what no other brand has ever done. The action began on Internationall Women's Week. In front of a central document agency in the city of São Paulo, the Koleston Spot for Beauty was built, a mix of beauty parlor and photographic studio. There, women went through a session of beauty, including hair and makeup and then they were photographed by a professional. Immediately the picture was printed so that they could get a new ID. It was also sent by e-mail for use on Facebook, Orkut, Twitter.

Result: The ID snapshot, which for years was a source of shame, has now become a source of pride. The action had the participation of more than 2000 women and it stimulated the renewal of IDs and drew media attention. It was news on TV stations all over Brazil, in newspapers, the Internet and it spread through social networks leading to a great number of comments in Twitter.

To illustrate FedEx's fast and reliable delivery, BBDO New York created this video that played during the download time of content on Hulu.com and NYTimes.com.

Using stereographic technology DDB New Zealand turned mall eyelites into video view masters to demonstrate how the Travel Channel lets you see the world through someone else's eyes.

Client: SKY TV
Agency: DDB New Zealand

Robson Street Gap store in Vancouver, BC was literally flipped upside down for the launch of Sprize.

Exclusive to Vancouver area Gap stores - Sprize is turning shopping on its head. Register today. It's automatic and it's free to join.Buy anything today (or any other day) and if it goes on sale within 45 days, you get the difference...automatically.